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~type_genre:"Fallstudie"
~person:"Schmid, Stefan"
~subject:"Brand management"
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Brand management
Sportartikelbranche
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Reebok International Ltd. <Stoughton, Mass.>
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Schmid, Stefan
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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The acquisition of Reebok by Adidas
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 713-731)
.
2011
Persistent link: https://www.econbiz.de/10009307522
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