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~type_genre:"Fallstudie"
~subject:"Strategisches Management"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
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Entrepreneurship marketing : principles and practice of SME marketing
Journal of business strategy
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business strategy series
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Chandos business and management series
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Cluster und Regionalentwicklung : Theorie, Beratung und praktische Umsetzung
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Controlling und Management
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
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Gabler Edition Wissenschaft / Information - Organisation - Produktion
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Genossenschaftliche Kooperation - anders wirtschaften!
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Harvard business review : HBR
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Innovationsfähigkeit sichern : Konzepte, Best-Practice-Beispiele, Handlungsempfehlungen
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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International studies of management and organization
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1
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
2
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
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