//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Multi-volume publication"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marktforschung
40
Marketing
39
Deutschland
38
Germany
38
Marketingmanagement
26
Marketing management
24
Theorie
21
Theory
21
Internationales Marketing
19
International marketing
18
Marketing theory
18
Marketingtheorie
18
East Germany
16
Lieferantenmanagement
16
Ostdeutschland
16
Supplier relationship management
16
Welt
16
World
16
Media usage
15
Mediennutzung
15
Promotional materials
14
Werbemittel
14
Management
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Beziehungsmarketing
7
Economy
7
Multinationales Unternehmen
7
Relationship marketing
7
Strategic management
7
Strategisches Management
7
Transnational corporation
7
Unternehmen
7
Volkswirtschaft
7
Advertising
6
Advertising effects
6
Austria
6
more ...
less ...
Type of publication
All
Book / Working Paper
34
Article
6
Type of publication (narrower categories)
All
Multi-volume publication
Article in journal
2,485
Aufsatz in Zeitschrift
2,485
Aufsatz im Buch
1,217
Book section
1,217
Graue Literatur
695
Non-commercial literature
695
Hochschulschrift
558
Thesis
489
Collection of articles of several authors
318
Sammelwerk
318
Arbeitspapier
301
Working Paper
301
Lehrbuch
279
Textbook
251
Bibliografie enthalten
234
Bibliography included
234
Aufsatzsammlung
137
Konferenzschrift
135
Conference proceedings
92
Case study
90
Fallstudie
90
Statistik
65
Handbook
64
Handbuch
64
Reprint
64
Statistics
60
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
40
Forschungsbericht
24
Ratgeber
24
Festschrift
23
Market information
23
Marktinformation
23
Guidebook
22
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Amtsdruckschrift
17
more ...
less ...
Language
All
German
27
English
11
Hungarian
1
Undetermined
1
Author
All
Heidenreich, Markus
2
Kent, Ray
2
Koschnick, Wolfgang J.
2
Weiler, Tobias
2
Wölfel, Julia
2
Alba, Joseph W.
1
Beaumont, Jon
1
Birks, David F.
1
Blauvelt, Euan
1
Christensen, Peter Ove
1
Comley, Pete
1
Feltham, Gerald A.
1
Grocholski, Zbyezek
1
Günther, Sigrid
1
Hutchinson, J. W.
1
Klaus, Peter
1
Macer, Tim
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Poretschkin, Peter
1
Quaas, Christiane
1
Raeder, Jutta M.
1
Zentes, Joachim
1
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
16
Bundesverband des Deutschen Güterfernverkehrs
1
Euromonitor International Plc <London>
1
KOPINT-DATORG, Konjunktúra-, Piackutató és Informatikai Intézet <Budapest>
1
Published in...
All
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
SAGE library in marketing
2
Akademische Abhandlungen zu den Agrarwissenschaften
1
Critical perspectives on business and management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Kluwer series in accounting scholarship
1
Know-how to use
1
Marketing : ZFP ; journal of research and management
1
Springer series in accounting scholarship
1
Working paper series / Center for Consumer Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Online market research : methods, benefits and issues, part 1
Comley, Pete
;
Beaumont, Jon
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009154953
Saved in:
2
Anbieter
Wölfel, Julia
;
Weiler, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003882664
Saved in:
3
Nachfrager
Wölfel, Julia
;
Weiler, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003882667
Saved in:
4
Gemeinschaftsverpflegung in den neuen Bundesländern und Polen : empirische Studien zum Konsumentenverhalten in ausgewählten Einrichtungen des Landes Brandenburg und Poznan am Beisp...
Quaas, Christiane
-
2000
Persistent link: https://www.econbiz.de/10001460324
Saved in:
5
Marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003534831
Saved in:
6
Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter
-
1989
Persistent link: https://www.econbiz.de/10000864090
Saved in:
7
Enzyklopädie des
Marketing
1997
Persistent link: https://www.econbiz.de/10000959460
Saved in:
8
Rethinking data analysis : part one ; the limitations of frequentist approaches
Kent, Ray
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10003804972
Saved in:
9
Marketing
research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003723981
Saved in:
10
Rethinking data analysis - part two : some alternatives to frequentist approaches
Kent, Ray
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003820437
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->