EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"marketing–operations interface"
Narrow search

Narrow search

Year of publication
Subject
All
marketing-operations interface 31 Supply chain 21 Lieferkette 20 Marketing-operations interface 18 Game theory 13 Theorie 13 Theory 13 Einzelhandel 10 Retail trade 10 Spieltheorie 10 Beziehungsmarketing 9 Relationship marketing 9 Distribution channel 8 Vertriebsweg 8 Advertising 7 Consumer behaviour 7 Konsumentenverhalten 7 Lieferantenmanagement 7 Marketing 7 Preismanagement 7 Supplier relationship management 7 Werbung 7 Lagerhaltungsmodell 6 Pricing strategy 6 Inventory model 5 Online retailing 5 Online-Handel 5 Supply chain management 5 dynamic pricing 5 marketing/operations interface 5 pricing 5 retail operations 5 revenue management 5 supply chain management 5 Cooperative advertising 4 E-commerce 4 Electronic Commerce 4 Fertigungsprogramm 3 Inter-firm cooperation 3 Lagermanagement 3
more ... less ...
Online availability
All
Undetermined 43 Free 9
Type of publication
All
Article 58 Book / Working Paper 5 Other 2
Type of publication (narrower categories)
All
Article in journal 44 Aufsatz in Zeitschrift 44 Article 1 Hochschulschrift 1
Language
All
English 47 Undetermined 18
Author
All
Karray, Salma 4 Minner, Stefan 4 Kurata, Hisashi 3 Moreno, Antonio 3 Transchel, Sandra 3 Aviv, Yossi 2 Bell, David R. 2 Campbell, A. 2 Dai, Tinglong 2 De Giovanni, Pietro 2 Fleischmann, M. 2 Fleischmann, Moritz 2 Gallino, Santiago 2 Jerath, Kinshuk 2 Kim, Kilsun 2 Matsubayashi, Nobuo 2 Pazgal, Amit 2 Pun, Hubert 2 Rooderkerk, Robert P. 2 Wong, Hartanto 2 Abad, P. L. 1 Afèche, Philipp 1 Agatz, Agatz, N.A.H. 1 Agatz, N.A.H. 1 Akkas, Arzum 1 Amorim, Pedro 1 Anderson, Eric T. 1 Araghi, Mojtaba 1 August, Terrence 1 Baron, Opher 1 Bazargan, Amirhossein 1 Bhattacharyya, Som Sekhar 1 Bijmolt, Tammo H. A. 1 Bitran, Gabriel R. 1 Broekhuis, Manda 1 Buratto, Alessandra 1 Calvo, Eduard 1 Carravilla, Maria Antónia 1 Cesaretto, Rudy 1 Chavez, Roberto 1
more ... less ...
Institution
All
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2
Published in...
All
International journal of production research 8 International journal of production economics 7 Management science : journal of the Institute for Operations Research and the Management Sciences 5 Manufacturing & service operations management : M & SOM 5 Management Science 4 Manufacturing & Service Operations Management 3 Marketing science 3 BuR - Business Research 2 ERIM Report Series Research in Management 2 European Journal of Operational Research 2 European journal of operational research : EJOR 2 Journal of business research : JBR 2 Journal of operations management 2 Omega : the international journal of management science 2 Production and operations management : an international journal of the Production and Operations Management Society 2 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Global business review 1 International Journal of Production Economics 1 International journal of management practice : IJMP 1 International transactions in operational research : a journal of the International Federation of Operational Research Societies 1 Journal of marketing research 1 Marketing Science 1 Omega 1 Operations research 1 Transportation research / E : an international journal 1
more ... less ...
Source
All
ECONIS (ZBW) 45 RePEc 17 BASE 2 EconStor 1
Showing 1 - 10 of 65
Cover Image
Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
Liu, Bin; Xie, Jinxing; Zhong, Feimin - In: International transactions in operational research : a … 32 (2025) 3, pp. 1712-1750
Persistent link: https://www.econbiz.de/10015338229
Saved in:
Cover Image
Design of a sales plan in a hybrid contractual and non-contractual context in a setting of limited capacity : a robust approach
Pereira, Daniel Filipe; Oliveira, José F.; Carravilla, … - In: International journal of production economics 260 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014310253
Saved in:
Cover Image
Better together! : the consumer implications of delivery consolidation
Wagner, Laura; Calvo, Eduard; Amorim, Pedro - In: Manufacturing & service operations management : M & SOM 25 (2023) 3, pp. 903-920
Persistent link: https://www.econbiz.de/10014302747
Saved in:
Cover Image
Effects of reactive capacity on product quality and firm profitability in an uncertain market
Jiang, Baojun; Tian, Lin - In: Operations research 70 (2022) 5, pp. 2619-2636
Persistent link: https://www.econbiz.de/10014306961
Saved in:
Cover Image
Designing incentive systems for truthful forecast information sharing within a firm : case study, theory and experiments
Scheele, Lisa - 2018
Persistent link: https://www.econbiz.de/10011848460
Saved in:
Cover Image
Game-theoretic analysis of partner selection strategies for market entry in global supply chains
Negoro, Kazuhiro; Matsubayashi, Nobuo - In: Transportation research / E : an international journal 151 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012585835
Saved in:
Cover Image
New-product diffusion in closed-loop supply chains
Nadar, Emre; Kaya, Barış Emre; Güler, Kemal - In: Manufacturing & service operations management : M & SOM 23 (2021) 6, pp. 1413-1430
Persistent link: https://www.econbiz.de/10012695671
Saved in:
Cover Image
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
Cover Image
Incorporating consumer product categorizations into shelf layout design
Rooderkerk, Robert P.; Lehmann, Donald R. - In: Journal of marketing research 58 (2021) 1, pp. 50-73
Persistent link: https://www.econbiz.de/10012426504
Saved in:
Cover Image
Horizontal cooperative advertising with advertising threshold effects
Yu, Lili; He, Xiuli; Juanjuan, Zhang; Xu, Chuanyong - In: Omega : the international journal of management science 98 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012430615
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...