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Search: subject:"marketing–operations interface"
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marketing-operations interface
31
Supply chain
21
Lieferkette
20
Marketing-operations interface
18
Game theory
13
Theorie
13
Theory
13
Einzelhandel
10
Retail trade
10
Spieltheorie
10
Beziehungsmarketing
9
Relationship marketing
9
Distribution channel
8
Vertriebsweg
8
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
7
Marketing
7
Preismanagement
7
Supplier relationship management
7
Werbung
7
Lagerhaltungsmodell
6
Pricing strategy
6
Inventory model
5
Online retailing
5
Online-Handel
5
Supply chain management
5
dynamic pricing
5
marketing/operations interface
5
pricing
5
retail operations
5
revenue management
5
supply chain management
5
Cooperative advertising
4
E-commerce
4
Electronic Commerce
4
Fertigungsprogramm
3
Inter-firm cooperation
3
Lagermanagement
3
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Undetermined
43
Free
9
Type of publication
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Article
58
Book / Working Paper
5
Other
2
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Article in journal
44
Aufsatz in Zeitschrift
44
Article
1
Hochschulschrift
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English
47
Undetermined
18
Author
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Karray, Salma
4
Minner, Stefan
4
Kurata, Hisashi
3
Moreno, Antonio
3
Transchel, Sandra
3
Aviv, Yossi
2
Bell, David R.
2
Campbell, A.
2
Dai, Tinglong
2
De Giovanni, Pietro
2
Fleischmann, M.
2
Fleischmann, Moritz
2
Gallino, Santiago
2
Jerath, Kinshuk
2
Kim, Kilsun
2
Matsubayashi, Nobuo
2
Pazgal, Amit
2
Pun, Hubert
2
Rooderkerk, Robert P.
2
Wong, Hartanto
2
Abad, P. L.
1
Afèche, Philipp
1
Agatz, Agatz, N.A.H.
1
Agatz, N.A.H.
1
Akkas, Arzum
1
Amorim, Pedro
1
Anderson, Eric T.
1
Araghi, Mojtaba
1
August, Terrence
1
Baron, Opher
1
Bazargan, Amirhossein
1
Bhattacharyya, Som Sekhar
1
Bijmolt, Tammo H. A.
1
Bitran, Gabriel R.
1
Broekhuis, Manda
1
Buratto, Alessandra
1
Calvo, Eduard
1
Carravilla, Maria Antónia
1
Cesaretto, Rudy
1
Chavez, Roberto
1
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Published in...
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International journal of production research
8
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Manufacturing & service operations management : M & SOM
5
Management Science
4
Manufacturing & Service Operations Management
3
Marketing science
3
BuR - Business Research
2
ERIM Report Series Research in Management
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of operations management
2
Omega : the international journal of management science
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Global business review
1
International Journal of Production Economics
1
International journal of management practice : IJMP
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of marketing research
1
Marketing Science
1
Omega
1
Operations research
1
Transportation research / E : an international journal
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ECONIS (ZBW)
45
RePEc
17
BASE
2
EconStor
1
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65
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1
Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
Liu, Bin
;
Xie, Jinxing
;
Zhong, Feimin
- In:
International transactions in operational research : a …
32
(
2025
)
3
,
pp. 1712-1750
Persistent link: https://www.econbiz.de/10015338229
Saved in:
2
Design of a sales plan in a hybrid contractual and non-contractual context in a setting of limited capacity : a robust approach
Pereira, Daniel Filipe
;
Oliveira, José F.
;
Carravilla, …
- In:
International journal of production economics
260
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014310253
Saved in:
3
Better together! : the consumer implications of delivery consolidation
Wagner, Laura
;
Calvo, Eduard
;
Amorim, Pedro
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
3
,
pp. 903-920
Persistent link: https://www.econbiz.de/10014302747
Saved in:
4
Effects of reactive capacity on product quality and firm profitability in an uncertain market
Jiang, Baojun
;
Tian, Lin
- In:
Operations research
70
(
2022
)
5
,
pp. 2619-2636
Persistent link: https://www.econbiz.de/10014306961
Saved in:
5
Designing incentive systems for truthful forecast information sharing within a firm : case study, theory and experiments
Scheele, Lisa
-
2018
Persistent link: https://www.econbiz.de/10011848460
Saved in:
6
Game-theoretic analysis of partner selection strategies for market entry in global supply chains
Negoro, Kazuhiro
;
Matsubayashi, Nobuo
- In:
Transportation research / E : an international journal
151
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012585835
Saved in:
7
New-product diffusion in closed-loop supply chains
Nadar, Emre
;
Kaya, Barış Emre
;
Güler, Kemal
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
6
,
pp. 1413-1430
Persistent link: https://www.econbiz.de/10012695671
Saved in:
8
Challenges at the
marketing-operations
interface
in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
9
Incorporating consumer product categorizations into shelf layout design
Rooderkerk, Robert P.
;
Lehmann, Donald R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10012426504
Saved in:
10
Horizontal cooperative advertising with advertising threshold effects
Yu, Lili
;
He, Xiuli
;
Juanjuan, Zhang
;
Xu, Chuanyong
- In:
Omega : the international journal of management science
98
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430615
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