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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Wedded bliss or tainted love? : stock market reactions to the introduction of cobranded products
Cao, Zixia
;
Sorescu, Alina
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 939-959
Persistent link: https://www.econbiz.de/10010231790
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