Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu - In: Global Business & Finance Review (GBFR) 21 (2016) 1, pp. 109-127
, the findings show that customer orientation enhances marketing performance, but does not influence marketing innovation … marketing innovation decision, but not on marketing performance. Second, marketing innovation activities such as product design …, promotion, placement, and price help to enhance marketing performance. Third, the factors that influence marketing innovation …