Kankam-Kwarteng, Collins; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing 7 (2021), pp. 8-48
sensing capability and interaction orientation significantly account for variations in the marketing performance of the … sensing and interaction orientation should fit the realization of marketing performance, the research offers other ideas to … enhance measurement of marketing performance based on customer profits and customer relations. …