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The colonization of public accounting firms by marketing expertise : processes and consequences
Picard, Claire-France
;
Durocher, Sylvain
;
Gendron, Yves
- In:
Auditing : a journal of practice & theory
37
(
2018
)
1
,
pp. 191-213
Persistent link: https://www.econbiz.de/10011859019
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