Search Results - subject:"mass affluent"

In search of a sweet spot for wealth management digitisation : human versus technology, provider versus customer perspective

Golba, Bartosz - In: Journal of digital banking 2 (2017/2018) 3, pp. 214-222

Persistent link: https://www.econbiz.de/10011878230

How personal advisors make a difference in serving “almost rich” bank customers

Wahlberg, Olof; Öhman, Peter; Strandberg, Christer - In: International Journal of Bank Marketing 34 (2016) 6, pp. 904-923

Purpose The purpose of this paper is to explore mass affluent customer perceptions of the service quality delivered by …/methodology/approach A survey composed of items designed to mirror service quality practices used in the mass affluent segment was … focuses on customer satisfaction in the mass affluent segment, which is an unexplored context different from retail banking. …

Persistent link: https://www.econbiz.de/10014760643

How personal advisors make a difference in serving "almost rich" bank customers

Wahlberg, Olof; Öhman, Peter; Strandberg, Christer - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 904-923

Persistent link: https://www.econbiz.de/10011618697

Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels

Srandberg, Christer; Wahlberg, Olof; Öhman, Peter - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 191-207

Persistent link: https://www.econbiz.de/10011480279

Transforming the wealth management industry

Del Col, Mark; Hogan, Andrew; Roughan, Thomas - In: Journal of Financial Transformation 9 (2003), pp. 105-113

Mass affluent clients have become a very attractive part of the overall wealth management industry. While response to … management industry to identify a number of important trends for servicing mass affluent customers and offer a point of view on …

Persistent link: https://www.econbiz.de/10008517619