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Search: subject:"matching effect"
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Matching effect
6
Consumer behaviour
5
Konsumentenverhalten
5
Matching
5
Advertising effects
4
Werbewirkung
4
Brand image
2
Holiday behaviour
2
Markenimage
2
Urlaubsverhalten
2
Advertisement
1
Advertising
1
Anthropomorphism
1
Attraction
1
Automated vehicles
1
Better-matching effect
1
Beziehungsmarketing
1
Brand management
1
COVID-19 pandemic
1
Cause-Related Marketing
1
Cause-related marketing
1
Color
1
Color psychology
1
Communication
1
Competitive matching effect
1
Coronavirus
1
Credibility
1
Crisis management
1
Customer satisfaction
1
Cuteness
1
Denomination
1
Denomination fit
1
Destination
1
Destination management
1
Destination type
1
Destinationsmanagement
1
Dienstleistungsqualität
1
Efficiency
1
Efficiency and inequality
1
Effizienz
1
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Undetermined
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English
10
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Alonso-Mora, Javier
1
Byun, Jaemun
1
Chen, Yanying
1
Dai, You-De
1
Fielbaum, Andrés
1
Jang, Soocheong (Shawn)
1
Kim, Esther L.
1
Kim, Eun Joo
1
Kim, Minji
1
Li, Hui
1
Li, Yi
1
Manuel, Eleonora
1
Pandelaere, Mario
1
Park, Hyun Jung
1
Scammon, Debra L.
1
Seo, Joon Yong
1
Tang, Jason
1
Tirachini, Alejandro
1
Tu, Xinxin
1
Xiang, Liang
1
Xie, Chaowu
1
Yi-Jun, Wang
1
Yoon, Doyle
1
Youn, Seounmi
1
Zara, Andrea
1
Zhang, Hanzhe
1
Zhang, Jiangchi
1
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Asia Pacific journal of marketing and logistics
2
Economics of transportation : the official journal of the International Transportation Economics Association
1
Games and economic behavior
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The
matching
effect
of local food and color on ethical dining behaviors : the roles of credibility and green image
Kim, Eun Joo
;
Kim, Esther L.
;
Kim, Minji
;
Tang, Jason
- In:
International journal of contemporary hospitality management
36
(
2024
)
5
,
pp. 1557-1576
Persistent link: https://www.econbiz.de/10015133720
Saved in:
2
Who generates your video ads? : the
matching
effect
of short-form video sources and destination types on visit intention
Li, Hui
;
Tu, Xinxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 660-677
Persistent link: https://www.econbiz.de/10014486768
Saved in:
3
Economies and diseconomies of scale in on-demand ridepooling systems
Fielbaum, Andrés
;
Tirachini, Alejandro
;
Alonso-Mora, Javier
- In:
Economics of transportation : the official journal of …
34
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014438973
Saved in:
4
The
matching
effect
of destinations' crisis communication
Zhang, Jiangchi
;
Xie, Chaowu
;
Chen, Yanying
;
Dai, You-De
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 491-516
Persistent link: https://www.econbiz.de/10014245418
Saved in:
5
Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention
Xiang, Liang
;
Park, Hyun Jung
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2897-2911
Persistent link: https://www.econbiz.de/10014486536
Saved in:
6
The denomination-spending
matching
effect
Li, Yi
;
Pandelaere, Mario
- In:
Journal of business research : JBR
128
(
2021
),
pp. 338-349
Persistent link: https://www.econbiz.de/10012494461
Saved in:
7
Pre-matching gambles
Zhang, Hanzhe
- In:
Games and economic behavior
121
(
2020
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012430232
Saved in:
8
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
9
Effective destination advertising :
matching
effect
between advertising language and destination type
Byun, Jaemun
;
Jang, Soocheong (Shawn)
;
Zara, Andrea
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 31-40
Persistent link: https://www.econbiz.de/10011312674
Saved in:
10
Functional
matching
effect
in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
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