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The material-experiential asymmetry in discounting : when experiential purchases lead to more impatience
Goodman, Joseph K.
;
Malkoc, Selin A.
;
Rosenboim, Mosi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 671-688
Persistent link: https://www.econbiz.de/10012120636
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