Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: Journal of Consumer Marketing 33 (2016) 4, pp. 292-301
study focuses on the effects of perceived social status value and materialistic values. Design/methodology/approach A … theoretical model relating perceived social status value of brands to purchase intention, including materialistic values as a … the variability of the moderation of materialistic values across different levels of peer pressure in a product usage …