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Consumer attitudes
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Maximum-Likelihood-Schätzung
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attitude toward shopping via apps
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International journal of electronic marketing and retailing : IJEMR
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Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition : a
maximum
likelihood
estimation
approach
Sajad Rezaei
;
Naser Valaei
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 184-206
Persistent link: https://www.econbiz.de/10011849213
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