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Year of publication
Subject
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McDonald’s 8 Fast-food industry 4 Schnellgastronomie 4 Brand management 3 Fast‐food restaurants 3 Hospitality industry 3 McDonald′s 3 Brand 2 China 2 Customer satisfaction 2 Fast Food 2 Fast food 2 Globalization 2 Japan 2 Kundenzufriedenheit 2 Management 2 Markenartikel 2 Markenführung 2 McDonald s 2 Multinationales Unternehmen 2 Transnational corporation 2 Arbeitskampf 1 Beziehungsmarketing 1 Brands 1 Business performance 1 Business strategy 1 Chief executives 1 Communication 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Corporate strategy 1 Crisis communication 1 Crisis management 1 Crisis plan 1 Culture 1 Customer loyalty 1 Customization 1 Dienstleistungsqualität 1 Discourse theory 1
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Online availability
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Undetermined 11 Free 2
Type of publication
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Article 15
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 research-article 4 non-article 3 viewpoint 2
Language
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English 14 Undetermined 1
Author
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Royle, Tony 2 Arndt, M 1 Camelia, Chirilã 1 Etemad-Sajadi, Reza 1 Eugenia, Antonescu 1 Fauser, Simon 1 Gao, Zhihong 1 Harrington, Robert J. 1 Hicks, Jeff 1 Kowitt, B. 1 Lashley, Conrad 1 Lehmberg, Derek 1 Lyon, Phil 1 Oana-Luminiþa, Voicu 1 Oe, Hiroko 1 Ottenbacher, Michael C. 1 Rizzuto, Daniela 1 Rueckert, Yvonne 1 Taylor, Stephen 1 Weeks, Max 1
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Published in...
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International Journal of Contemporary Hospitality Management 4 Strategic Direction 3 Human Resource Management International Digest 2 Business horizons 1 International journal of quality & reliability management 1 International journal of services and operations management : IJSOM 1 Journal of macromarketing : examining the interactions among markets, marketing, and society 1 Ovidius University Annals, Economic Sciences Series 1 Work, employment and society : a journal of the British Sociological Association 1
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Source
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Other ZBW resources 9 ECONIS (ZBW) 5 RePEc 1
Showing 11 - 15 of 15
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Supersizing the 401(k)
In: Human Resource Management International Digest 17 (2009) 4
Persistent link: https://www.econbiz.de/10014753131
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McDonald's 24/7
Arndt, M - In: Strategic Direction 23 (2007) 7
Persistent link: https://www.econbiz.de/10015011093
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Empowerment through delayering : a pilot study at McDonald’s restaurants
Lashley, Conrad - In: International Journal of Contemporary Hospitality Management 7 (1995) 2/3, pp. 29-35
Reports on the study of changes to the management of a small group of McDonald′s restaurants in Wales. The initiative …
Persistent link: https://www.econbiz.de/10014763317
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Corporate versus societal culture : a comparative study of McDonald’s in Europe
Royle, Tony - In: International Journal of Contemporary Hospitality Management 7 (1995) 2/3, pp. 52-56
Examines the human resource policy of one US multinational company (MNC) (the McDonald′s Corporation) operating in the …
Persistent link: https://www.econbiz.de/10014763321
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Paradigm lost: the rise and fall of McDonaldization
Taylor, Stephen; Lyon, Phil - In: International Journal of Contemporary Hospitality Management 7 (1995) 2/3, pp. 64-68
The application of McDonald′s product/production principles to other restaurant chains, and totally different social …
Persistent link: https://www.econbiz.de/10014763323
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