Search Results - subject:"means-end theory"

Digitally customized and interactive laddering : a new way for examining tourists' value structures

Sorakunnas, Esko; Konu, Henna - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 626-643

Persistent link: https://www.econbiz.de/10014245637

Optimising commercial cleaning services based on customer expectations and their fulfilment: An empirical analysis with the means-end theory of complex cognitive structures

Godbersen, Hendrik; Wenzel, Daniel; FOM Hochschule für … - 2022

, using external cleaning services. The methodological basis of our research is the Means-End Theory of Complex Cognitive …

Persistent link: https://www.econbiz.de/10013461040

Optimising commercial cleaning services based on customer expectations and their fulfilment : an empirical analysis with the means-end theory of complex cognitive structures

Godbersen, Hendrik; Wenzel, Daniel - 2022

, using external cleaning services. The methodological basis of our research is the Means-End Theory of Complex Cognitive …

Persistent link: https://www.econbiz.de/10013384675

Identifying gratification behind the consumption of the OTT platforms in an emerging market : a means-end theory approach

Sharma, Ankita; Sreen, Naman; Baishya, Kuldeep - In: Marketing intelligence & planning 41 (2023) 5, pp. 593-612

Persistent link: https://www.econbiz.de/10014313062

Customer expectations and their fulfilment in the German food retail market before and during the COVID-19 pandemic

Godbersen, Hendrik; Szabo, Tim; Ruiz Fernández, Susana - In: Marketing & Innovation 2023 : Future Shopping – der …, (pp. 173-198). 2023

Persistent link: https://www.econbiz.de/10014331786

Developing ethical consumer personas for the tourism industry: A means-end approach

Sahm, Steffen - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 41-52

This paper introduces a method to develop ethical consumer personas for the tourism industry based on personal values as a motivational construct influencing consumer decisions in tourism. These personas, i.e. archetypes of ethical consumers, advance previously developed shades of ethical...

Persistent link: https://www.econbiz.de/10013270987