We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP...

This paper presents the authors' rejoinder to Zeithammer and Adams [Zeithammer, R., C. Adams. 2010. The sealed-bid abstraction in online auctions. Marketing Sci. 29(6) 964-987]. This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of...

Analysts often rely on methods that presume constant stochastic variance, even though its degree can differ markedly across experimental and field settings. This reliance can lead to misestimation of effect sizes or unjustified theoretical or behavioral inferences. Classic utility-based...

We examine the specification and interpretation of discrete-choice models used in behavioral theory testing, with a focus on separating “coefficient scale” from “error scale,” particularly over time. Numerous issues raised in the thoughtful commentaries of Louviere and Swait [Louviere,...

The implications of Salisbury and Feinberg's (2010) paper [Salisbury, L. C., F. M. Feinberg. 2010. Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test. (1) 1–17] for the process of model development and testing in the field...