This paper provides an introduction to an approach to the measurement of exact measures based only on empirical Marshallian demand functions.

In this paper, the authors review studies that have evaluated the quality of retrospective data collected in the 1976-77 and 1988 Malaysian Family Life Surveys. The evaluations considered the internal consistency of the data, expected relationships between variables, comparisons with external...

Purpose – To design and empirically validate an instrument for measuring the effectiveness of a marketing intelligence system (MkIS). Design/methodology/approach – A thorough review of the literature of IS in general and MkIS in particular was the foundation for a new conceptualisation of...