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  • Search: subject:"mechanismic explanation"
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assumptions 1 mechanismic explanation 1 prediction 1 realism 1 theory testing 1
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Tsang, Eric W. K. 1
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—Robust Prediction and Unrealistic Assumptions
Tsang, Eric W. K. - In: Marketing Science 28 (2009) 5, pp. 999-1000
In the response to my commentary on his 2007 editorial entitled “It's the Findings, Stupid, Not the Assumptions,” Steven Shugan raises a number of thought-provoking ideas. In this rejoinder, I focus on three issues that Shugan and I hold the most divergent views. First, while Shugan uses the...
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