Search Results - subject:"media optimization"

Social Media Analytics Strategy : Using Data to Optimize Business Performance

Fox, April Ursula - 2022 - 2nd ed. 2022.

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and...

Persistent link: https://www.econbiz.de/10013284764

Consumer-driven media planning and buying

Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778

Persistent link: https://www.econbiz.de/10011976099

Framing social media communication : investigating the effects of brand post appeals on user interaction

Wagner, Timm; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European management journal 35 (2017) 5, pp. 606-616

Persistent link: https://www.econbiz.de/10011775130

Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium

Kumar, V.; Sharma, Amalesh; Donthu, Naveen; Rountree, Carey - In: Marketing science 34 (2015) 6, pp. 804-814

Persistent link: https://www.econbiz.de/10011409992

Factors influencing popularity of branded content in Facebook fan pages

Sabate, Ferran; Berbegal-Mirabent, Jasmina; Cañabate, … - In: European management journal 32 (2014) 6, pp. 1001-1011

Persistent link: https://www.econbiz.de/10010432110