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  • Search: subject:"memorization and estimation of prices"
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Subject
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child-consumer 1 memorization and estimation of prices 1 price konwoledge 1
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Book / Working Paper 1
Language
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French 1
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Damay, Coralie 1 Vanhuele, Marc 1
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HEC Paris (École des Hautes Études Commerciales) 1
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Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
Vanhuele, Marc; Damay, Coralie - HEC Paris (École des Hautes Études Commerciales) - 2005
At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies...
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