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  • Search: subject:"memory-based"
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Year of publication
Subject
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Consumer behaviour 6 Konsumentenverhalten 6 Kognition 3 Advertising effects 2 Brand 2 Brand management 2 Cognition 2 Consideration sets 2 Consumer status 2 Empfehlungssysteme 2 Field study 2 Implicit sponsorship effects 2 Informationsverhalten 2 Markenartikel 2 Markenführung 2 Recommender systems 2 Sponsor memorisation 2 Sport sponsorship 2 Stimulus-based and memory-based consideration sets 2 Werbewirkung 2 collaborative filtering 2 kollaboratives Filtern 2 literature review 2 memory-based 2 model-based 2 modellbasiert 2 speicherbasiert 2 systematische Literaturanalyse 2 ACT-R model 1 Advertising 1 Advertising experiments 1 Atypical brands 1 Automatic Information Integration 1 Bayesian learning 1 Beschränkte Rationalität 1 Bias 1 Bibliometrics 1 Bibliometrie 1 Brand image 1 Carryover effects 1
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Online availability
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Undetermined 8 Free 3
Type of publication
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Article 10 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Graue Literatur 1 Non-commercial literature 1 Research Report 1 Working Paper 1 research-article 1
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Language
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English 11 Undetermined 2
Author
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Corneille, Olivier 2 Derbaix, Christian 2 Herrmann, Jean-Luc 2 Kacha, Mathieu 2 Neeb, Jannik 2 Schmidtke, Marcel 2 Walliser, Björn 2 Wöhner, Thomas 2 ABDELWAHAB, AMIRA 1 Barone, Michael J. 1 Chu, Junhong 1 Cowley, Elizabeth 1 Fedorikhin, Alexander 1 Fernandes, Daniel 1 Glöckner, Andreas 1 HORIUCHI, YASUO 1 Hansen, David E. 1 Hodges, Sara D. 1 Hyman, Michael R. 1 Jiang, Zhiying 1 KUROIWA, SHINGO 1 MATSUBA, IKUO 1 Mehta, Nitin 1 Niculescu, Mihai 1 Puntoni, Stefano 1 Rajiv, Surendra 1 SEKIYA, HIROO 1 Sahni, Navdeep S. 1 Seenivasan, Satheesh 1 Sokolova, Tatiana 1 Srinivasan, Kannan 1 Thomas, Manoj 1 Thomas, Suman Ann 1 Van Osselaer, Stijn M. J. 1 Xu, Lina 1
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Published in...
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Wirtschaftswissenschaftliche Schriften 2 European Journal of Marketing 1 European journal of marketing : EJM 1 International Journal of Information Technology & Decision Making (IJITDM) 1 International journal of consumer studies 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of marketing research 1 Marketing letters : a journal of research in marketing 1 Preprints of the Max Planck Institute for Research on Collective Goods 1 Quantitative Marketing and Economics 1 Quantitative marketing and economics : QME 1 Review of managerial science : RMS 1
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Source
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ECONIS (ZBW) 8 EconStor 2 RePEc 2 Other ZBW resources 1
Showing 1 - 10 of 13
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Collaborative filtering recommender systems : methods, strengths and weaknesses
Schmidtke, Marcel; Neeb, Jannik; Wöhner, Thomas - 2025
comprehensive overview of the characteristics of model- and memory-based CF methods through a systematic literature analysis of 62 … scientific papers. The analysis shows that memory-based approaches are convincing due to their simple implementation and …
Persistent link: https://www.econbiz.de/10015374761
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Collaborative filtering recommender systems: Methods, strengths and weaknesses
Schmidtke, Marcel; Neeb, Jannik; Wöhner, Thomas - 2025
comprehensive overview of the characteristics of model- and memory-based CF methods through a systematic literature analysis of 62 … scientific papers. The analysis shows that memory-based approaches are convincing due to their simple implementation and …
Persistent link: https://www.econbiz.de/10015376099
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When interruptions can boost sales : an on-line versus memory-based perspective
Xu, Lina; Niculescu, Mihai; Hyman, Michael R. - In: International journal of consumer studies 47 (2023) 5, pp. 1733-1748
Persistent link: https://www.econbiz.de/10014335631
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Are brand preferences inherent, constructed, or a mixture of both? : a memory-based dual-process model
Jiang, Zhiying; Thomas, Suman Ann; Chu, Junhong - In: Review of managerial science : RMS 19 (2025) 2, pp. 595-621
Persistent link: https://www.econbiz.de/10015194566
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The left-digit bias: when and why are consumers penny wise and pound foolish?
Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj - In: Journal of marketing research 57 (2020) 4, pp. 771-788
Persistent link: https://www.econbiz.de/10012271817
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The influence of positive affect on consideration set formation in memory-based choice
Barone, Michael J.; Fedorikhin, Alexander; Hansen, David E. - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10011653726
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When and why we forget to buy
Fernandes, Daniel; Puntoni, Stefano; Van Osselaer, … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 363-380
Persistent link: https://www.econbiz.de/10011531090
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Parallel constraint satisfaction in memory-based decisions
Glöckner, Andreas; Hodges, Sara D. - 2009
Three studies sought to investigate decision strategies in memory-based decisions and to test the predictions of the …
Persistent link: https://www.econbiz.de/10010266971
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Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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