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  • Search: subject:"mental simulation"
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Year of publication
Subject
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Simulation 2 Augmented reality 1 Consumer behaviour 1 Food consumption 1 Framing 1 Gesundheit 1 Health 1 Konsumentenverhalten 1 Lebensmittelkonsum 1 Mental Simulation 1 Mental disorder 1 Mental simulation 1 Mobile communications 1 Mobile technology 1 Mobilkommunikation 1 Optimism 1 Prospect Theory 1 Prospect theory 1 Psychische Krankheit 1 Virtual reality 1 Virtuelle Realität 1
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Online availability
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Free 2
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Article in journal 1 Aufsatz in Zeitschrift 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 2
Author
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Aaker, Jennifer 1 Briley, Donnel A. 1 Fritz, William 1 Hadi, Rhonda 1 Rudd, Melanie 1 Stephen, Andrew 1
Published in...
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Journal of the Academy of Marketing Science 1 Stanford University Graduate School of Business research paper 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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From tablet to table : how augmented reality influences food desirability
Fritz, William; Hadi, Rhonda; Stephen, Andrew - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
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Cover Image
Cultivating optimism : how to frame your future during a health challenge
Briley, Donnel A.; Rudd, Melanie; Aaker, Jennifer - 2017
Research shows that optimism can positively impact health, but when and why people feel optimistic when confronting health challenges is less clear. Findings from six studies show that the frames people adopt when thinking about health challenges influence their optimism about overcoming those...
Persistent link: https://www.econbiz.de/10011870524
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