Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"message consistency"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
3
Brand management
3
Destination management
3
Destinationsmanagement
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Message consistency
2
Tourism marketing
2
Tourismusmarketing
2
message consistency
2
Advertising effects
1
Beziehungsmarketing
1
Creativity
1
Crisis
1
Croatia
1
Designation of origin
1
Destination brand
1
Destination brand equity
1
Herkunftsbezeichnung
1
Integrated marketing communications (IMC)
1
Internet marketing
1
Kreativität
1
Kroatien
1
Online-Marketing
1
PLS-SEM
1
Perceived risk
1
Relationship marketing
1
Relationship quality
1
Social Web
1
Social web
1
Werbewirkung
1
consumer-based destination brand equity
1
destination branding strategy
1
destination competitiveness
1
destination positioning
1
digital marketing
1
firm-generated content
1
hedonic appeals
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Mikulić, Josip
2
Šerić, Maja
2
Barrio-García, Salvador del
1
Borah, Abhishek
1
Castañeda García, J. Alberto
1
Frías-Jamilena, D. M.
1
Mu, Jifeng
1
Ozretić Došen, Đurđana
1
Qi, Jiayin
1
Rodríguez-Molina, M. A.
1
Zhang, Jonathan
1
more ...
less ...
Published in...
All
Information systems research : ISR
1
Journal of hospitality and tourism insights
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bonding with the destination brand during crisis : the role of
message
consistency
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Mikulić, Josip
- In:
Journal of hospitality and tourism insights
8
(
2025
)
4
,
pp. 1250-1267
Persistent link: https://www.econbiz.de/10015373071
Saved in:
2
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
3
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
4
The effect of
message
consistency
and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
