Search Results - subject:"message effectiveness"

The Perceived Convincingness Model : why and under what conditions processing fluency and emotions are valid indicators of a message's perceived convincingness

Hoeken, J. A. L.; Fikkers, Karin; Eerland, Anita; … - 2023

Persistent link: https://www.econbiz.de/10014287616

Instructional Crisis Communication: Connecting Ethnicity and Sex in the Assessment of Receiver-Oriented Message Effectiveness

Littlefield, Robert S.; Beauchamp, Kimberly; Lane, Derek; … - In: Journal of Management and Strategy 5 (2014) 3, pp. 16-23

difference regarding perception of message effectiveness. … the United States watched prepared news clips. Participants identified their learning styles, the perceived message … effectiveness, and their behavioral intentions following their observation. Results suggest that messages addressing all elements of …

Persistent link: https://www.econbiz.de/10011267431