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  • Search: subject:"message elements"
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Subject
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Marketing management 2 Marketingmanagement 2 message elements 2 Advertising 1 Advertising effects 1 CSR communication 1 Cognition 1 Communication 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Green marketing 1 Kognition 1 Kommunikation 1 Konsumentenverhalten 1 Nachhaltige Entwicklung 1 Nachhaltigkeit 1 Print advertising 1 Printwerbung 1 Public relations 1 South Africa 1 Sustainability 1 Sustainable development 1 Südafrika 1 Werbewirkung 1 Werbung 1 advertising appeals 1 company-cause fit 1 consumer skepticism 1 green advertising 1 magazine advertising 1 message explicitness 1 sustainability advertising 1 sustainability knowledge 1 Öffentlichkeitsarbeit 1 Öko-Marketing 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Ellis, Debbie 1 Lee, Wei-Na 1 Lim, Rachel Esther 1 Ndlovu, Sibusiso 1
Published in...
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Corporate social responsibility and environmental management 1 International journal of innovation & sustainable development : IJISD 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther; Lee, Wei-Na - In: Corporate social responsibility and environmental management 30 (2023) 2, pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
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The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
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