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  • Search: subject:"message processing"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Advertising effects 3 Werbewirkung 3 Message processing 2 Ad appeal 1 Advertising 1 Artificial intelligence 1 Brand image 1 Brand management 1 Congruence 1 Cosmetic ingredients 1 Cosmetics 1 Declarative on-pack aids 1 Development aid 1 Divisible load theory 1 Entwicklungshilfe 1 HD28 .M414 no.1709- 1 Internet marketing 1 Jargon 1 Jugendliche 1 Kosmetik 1 Linear networks 1 List length 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Message processing time 1 Meta-cognitive impairment 1 Online-Marketing 1 Parallel processing 1 Perception 1 Product type 1 Send-and-receive model 1 Social media marketing 1 Sponsored ad 1 Telecommunication Message processing 1 VR 1 Virtual reality 1
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Online availability
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Undetermined 5 Free 1
Type of publication
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Article 5 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4 Undetermined 2
Author
All
Kim, H.J. 1 Malone, Thomas W. 1 Mani, V. 1 Omkar, S.N. 1 Seo, Jinhee 1 Suh, Taewon 1 Sundararajan, N. 1 Sung, Yoon Hi 1 Suresh, S. 1 Walton, Derek 1 Wilson, Rick T. 1 Yoon, Doyle 1 Özdinç, Yalım 1
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Institution
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Sloan School of Management, Massachusetts Institute of Technology (MIT) 1
Published in...
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International journal of advertising : the quarterly review of marketing communications 1 Journal of business research : JBR 1 Mathematics and Computers in Simulation (MATCOM) 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1 Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Young consumers : insight and ideas for responsible marketers 1
Source
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ECONIS (ZBW) 4 RePEc 2
Showing 1 - 6 of 6
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Immersive impact : sport virtual reality effects on brand recall and recognition
Walton, Derek - In: Sport marketing quarterly : preferred journal of the … 34 (2025) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10015374702
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"It doesn't bother me that much" : the congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram
Seo, Jinhee; Sung, Yoon Hi; Yoon, Doyle - In: Journal of business research : JBR 185 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015147813
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Meta-cognitive impairment in processing ingredients : the effects of jargon, list length and aids on young consumers’ evaluations of cosmetic products
Özdinç, Yalım - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 129-143
Persistent link: https://www.econbiz.de/10013367786
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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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Toward intelligent message routing systems
Malone, Thomas W. - Sloan School of Management, Massachusetts Institute of … - 2003
Persistent link: https://www.econbiz.de/10005035431
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A new load distribution strategy for linear network with communication delays
Suresh, S.; Mani, V.; Omkar, S.N.; Kim, H.J.; … - In: Mathematics and Computers in Simulation (MATCOM) 79 (2009) 5, pp. 1488-1501
In this paper, we propose a new load distribution strategy called ‘send-and-receive’ for scheduling divisible loads, in a linear network of processors with communication delay. This strategy is designed to optimally utilize the network resources and thereby minimizes the processing time of...
Persistent link: https://www.econbiz.de/10010749676
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