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Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi
;
Xu, Jing
;
Gorlin, Margaret
;
Dhar, Ravi
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
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