EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"metaphor processing"
Narrow search

Narrow search

Year of publication
Subject
All
Advertising 1 Advertising effects 1 Perception 1 Psychology of advertising 1 Rhetoric 1 Rhetorik 1 Visualisierung 1 Visualization 1 Wahrnehmung 1 Werbepsychologie 1 Werbewirkung 1 Werbung 1 image 1 interpretation 1 metaphor 1 metaphor processing 1 picture 1 typology 1 visual metaphor 1 visual rhetoric 1
more ... less ...
Online availability
All
Undetermined 1
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Peterson, Matthew O. 1
Published in...
All
International journal of advertising : the review of marketing communications 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O. - In: International journal of advertising : the review of … 38 (2019) 1, pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...