Richardson, Leslie; Loomis, John B.; Champ, Patricia A. - Agricultural and Applied Economics Association - AAEA - 2010
the contingent valuation method and the averting behavior method. Comparing estimates across all three common approaches … that a simple cost of illness estimate is about $3 per day of symptoms, the averting behavior method results in a WTP value … valuation method results in a WTP estimate of $74 - $98 to avoid one day of wildfire-smoke induced symptom days, depending on …