Ajer, Basil; Ngare, Lucy; Macharia, Ibrahim - In: Journal of Agribusiness in Developing and Emerging Economies 14 (2023) 5, pp. 1218-1232
Purpose This study assessed the relationship among market orientation, innovation attitude and firm's innovativeness in the context of agri-food micro, small and medium enterprises (MSMEs) in a developing country context. Design/methodology/approach Cross-sectional primary data was collected...