As digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a … need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this … study examines a taxonomy for microtransactions based on consumer buying behavior, presents business models for …

the sale of virtual goods within the game are called microtransactions. The subject of this paper is the attitudes of … video game players in Serbia and Poland towards different types of microtransactions. The paper has two key objectives …: first, to determine whether there are differences in attitudes towards different types of microtransactions, and, second, to …