Search Results - subject:"mixed method approach"

What will make Generation Y and Generation Z to continue to use online food delivery services : a uses and gratifications theory perspective

Trieu Nguyen; Dung Minh Nguyen - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 415-442

Persistent link: https://www.econbiz.de/10014511812

Understanding food safety and consumer perception : a mixed-method approach

Francioni, Barbara; Savelli, Elisabetta; Curina, Ilaria; … - In: Total quality management & business excellence 35 (2024) 3/4, pp. 372-387

Persistent link: https://www.econbiz.de/10014513361

Visit intention via mobile app usage in pandemic alleviation : influences of regulatory focus and risk

Yi, Xiao; Kim, Hwang; Luo, Xiaoyan; Wan, Lisa C. - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 5, pp. 895-908

Persistent link: https://www.econbiz.de/10014633780

Perceptions and drivers of the metaverse adoption : a mixed-methods study

Adhini, Nandini Venkatesh; Prasad, Ch. V. V. S. N. V. - In: International journal of consumer studies 48 (2024) 4, pp. 1-34

Persistent link: https://www.econbiz.de/10014576030

Unveiling the forces behind exercise intent in sports and fitness live streaming: a combination of symmetric and asymmetric modeling approaches

Chiu, Weisheng; Kim, Han Soo; Oh, Young Suk; Lee, Ye Hoon - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1219-1239

Purpose This study aims to answer the following research questions: (1) How do features of sports and fitness live streaming content influence individuals’ viewing experiences? (2) How do these antecedents interact with each other to influence individuals’ intentions to exercise in the...

Persistent link: https://www.econbiz.de/10015347555

Do eco labels matter for green business strategy and sustainable consumption? : a mixed method investigation on green products

Pathak, Kanishka; Prakash, Gyan; Jain, Monika; Agarwal, … - 2024

Persistent link: https://www.econbiz.de/10015338864

Serving two masters : how dual price signals can undermine demand flexibility

Stikvoort, Britt; El Gohary, Fouad; Nilsson, Anders; … - In: Energy policy : the international journal of the … 185 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015107871

UR: SMART–A tool for analyzing social media content

Schwaiger, Josef; Hammerl, Timo; Florian, Johannsen; … - In: Information Systems and e-Business Management 19 (2021) 4, pp. 1275-1320

The digital transformation, with its ongoing trend towards electronic business, confronts companies with increasingly growing amounts of data which have to be processed, stored and analyzed. Instant access to the “right” information at the time it is needed is crucial and thus, the use of...

Persistent link: https://www.econbiz.de/10014497582

UR:SMART : a tool for analyzing social media content

Schwaiger, Josef; Hammerl, Timo; Florian, Johannsen; … - In: Information systems and e-business management : ISeB 19 (2021) 4, pp. 1275-1320

Persistent link: https://www.econbiz.de/10012703219

Digital technology usage as a driver of servitization paths in manufacturing industries

Harrmann, Lisa Katharina; Eggert, Andreas; Böhm, Eva - In: European journal of marketing 57 (2023) 3, pp. 834-857

Persistent link: https://www.econbiz.de/10014226020