Sustainability tags offer a simple and efficient way to communicate the sustainability performance of products. Research has shown that generic sustainability tags can help consumers to choose more sustainable products. However, the effectiveness of different approaches to sustainability tags in...

E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers’ adoption of e-readers for...