EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"mixture-amount model"
Narrow search

Narrow search

Year of publication
Subject
All
A-optimal design 1 Advertising 1 Advertising effects 1 Budget constraint 1 Consumer behaviour 1 D-optimal design 1 Internet marketing 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Media usage 1 Mediennutzung 1 Mixture-amount model 1 Model intercept 1 Online-Marketing 1 Synergie 1 Synergy 1 Werbewirkung 1 Werbung 1 advertising 1 cross-media advertising synergy 1 media usage 1 mixture-amount model 1
more ... less ...
Online availability
All
Undetermined 2
Type of publication
All
Article 2
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1 Undetermined 1
Author
All
Aleksandrovs, Leonids 1 Dens, Nathalie 1 Goos, Peter 1 Martens, David 1 Pelsmacker, Patrick de 1 Wong, Weng Kee 1 Zhang, Chongqi 1
more ... less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society 1 Statistics & Probability Letters 1
Source
All
ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
Cover Image
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
Cover Image
Optimal designs for mixture models with amount constraints
Zhang, Chongqi; Wong, Weng Kee - In: Statistics & Probability Letters 83 (2013) 1, pp. 196-202
Optimal designs for mixture experiments defined on the regular simplex are widely available but a lot fewer optimal designs are available for mixture experiments defined on the q-dimensional design space: S∗q={(z1,…,zq)′∈Rq|z1+⋯+zq≤1,zi≥0,i=1,…,q}. This paper proposes a flexible...
Persistent link: https://www.econbiz.de/10011040138
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...