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Search: subject:"mobile analytics"
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mobile analytics
7
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6
Mobilkommunikation
6
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4
Mobile application
4
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2
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2
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2
Consumer behaviour
2
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Mobile Business
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2
location-based advertising
2
Algorithm
1
Algorithmus
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Apple
1
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Ghose, Anindya
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Han, Sang Pil
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Molitor, Dominik
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Spann, Martin
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Almeida, Fernando
1
Brauer, Claudia
1
Cezar, Asunur
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He, Shu
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Kovalevski, Pavel
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Lea, Bih-Ru
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Lee, Gene Moo
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Lee, Joowon
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Min, Ho-key
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Oh, Wonseok
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Park, Sungho
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Raghunathan, Srinivasan
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Reichhart, Philipp
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Reichhart, Philipp Konstantin
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Sakalauskas, Dovydas
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Whinston, Andrew B.
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Wimmer, Andreas
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Decision sciences
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HMD : Praxis der Wirtschaftsinformatik
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International journal of business and systems research : IJBSR
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International journal of business information systems : IJBIS
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Journal of interactive marketing
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Journal of management information systems : JMIS
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
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9
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1
Does location familiarity increase response to mobile ads?
Molitor, Dominik
;
Zubcsek, Peter Pal
;
Spann, Martin
; …
- In:
Journal of interactive marketing
60
(
2025
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10015412933
Saved in:
2
Competitive location-based and trajectory-based mobile targeting
Cezar, Asunur
;
Raghunathan, Srinivasan
- In:
Decision sciences
54
(
2023
)
2
,
pp. 177-192
Persistent link: https://www.econbiz.de/10014280019
Saved in:
3
Influential factors in decision support capabilities of a mobile-enabled interactive analytical dashboard system
Lea, Bih-Ru
;
Yu, Wen-Bin
;
Min, Ho-key
- In:
International journal of business and systems research …
16
(
2022
)
4
,
pp. 423-447
Persistent link: https://www.econbiz.de/10013336424
Saved in:
4
Open source platform for big data exploration and analysis
Almeida, Fernando
;
Kovalevski, Pavel
;
Sakalauskas, Dovydas
- In:
International journal of business information systems : …
38
(
2021
)
3
,
pp. 418-434
Persistent link: https://www.econbiz.de/10012695269
Saved in:
5
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
6
Matching mobile applications for cross-promotion
Lee, Gene Moo
;
He, Shu
;
Lee, Joowon
;
Whinston, Andrew B.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 865-891
Persistent link: https://www.econbiz.de/10012298131
Saved in:
7
Der Mobile Analyst : ein neues Berufsbild im Bereich von Business Analytics als Ausprägungsform von Bid Data
Brauer, Claudia
;
Wimmer, Andreas
- In:
HMD : Praxis der Wirtschaftsinformatik
53
(
2016
)
309
,
pp. 357-370
In den letzten Jahren hat
Mobile
Analytics
als eine Erscheinungsform von Big Data auf Grund der zunehmenden Nutzung von …
Persistent link: https://www.econbiz.de/10011668824
Saved in:
8
Mobile app analytics : a multiple discrete-continuous choice framework
Han, Sang Pil
;
Park, Sungho
;
Oh, Wonseok
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10011612508
Saved in:
9
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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