Branded applications (apps) have become core touchpoints for improving consumer shopping experiences in omni-channel retailing, and many firms have developed different types of branded apps to provide additional value. Moreover, continuous usage intention is the key to improving enterprises'...

This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

Drawing on social exchange theory, this article examines how consumers' engagement with gamified branded mobile apps impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion, guidance, playful experience, and social experience. We...

Mobile applications hold promise to foster sustainable mobility behavior, but evaluations of their effectiveness are subject to a number of empirical challenges. We conduct a randomized controlled trial with three distinctive features: unobtrusive tracking of the control group, limited sample...

Cryptocurrency investment apps have gotten to be progressively well-known in later a long time, permitting individuals to contribute to computerized monetary standards from the comfort of their smartphones. In any case, contributing to cryptocurrency is intrinsically hazardous, and the...

We document a sizable increase in the concentration of active users toward the top mobile apps. In narrowly defined categories, the share of active users for the top app increases from 38% in fall 2015 to 47% in spring 2022. This sharp rise in user concentration can be primarily attributed to...