This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

The development of mobile technologies triggered also the development of the software industry for mobile devices. Any mobile phone, depending on its features, has preinstalled basic applications, which make it functional. Along these, the user can install more applications according to his...

Over half of people in poor countries, including a quarter of those over the age of 14 in Afghanistan, use mobile phones.