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Buying behaviour
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experiential consumption
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law of apparent reality
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model of emotion-driven choice
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Journal of marketing management : MM
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Determinants and outcomes of superstitious beliefs : a multi-study approach
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1397-1417
Persistent link: https://www.econbiz.de/10011988075
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