Carlborg, Per; Kindström, Daniel - In: Journal of Business & Industrial Marketing 29 (2014) 4, pp. 313-323
modular strategies for the different types. Design/methodology/approach – The study design used an exploratory case study … by investigating process modularization and modular strategies. A framework is put forward outlining modular strategies … providing empirical insights into how modularization and modular strategies can enable more efficient services. Depending on …