Dolnicar, Sara; Lazarevski, Katie; Yanamandram, Venkata - In: Journal of Business Research 66 (2013) 6, pp. 724-729
The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance...