Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 3, pp. 195-215
motivations for e-shopping and their influence on the purchase decision and future behaviour intentions. The results obtained … motivations analysed influence the volume of on-line expenditure, e-loyalty and willingness to pay a higher price than in …