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~subject:"Konsumentenverhalten"
~person:"Leisen Pollack, Birgit"
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Konsumentenverhalten
Consumer behaviour
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customer satisfaction
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motivations
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Leisen Pollack, Birgit
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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Why do consumers stay when things are bad and leave when things are good?
Leisen Pollack, Birgit
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010490480
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