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~subject:"Konsumentenverhalten"
~subject:"incentives"
~type:"article"
~isPartOf:"Psychology & marketing"
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incentives
Consumer behaviour
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Motivation
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian
motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
3
Understanding purchase determinants of luxury vintage products
Amatulli, Cesare
;
Pino, Giovanni
;
De Angelis, Matteo
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 616-624
Persistent link: https://www.econbiz.de/10011970131
Saved in:
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