A method is proposed for the analysis of multiple criteria decision making problems in an interactive environment, when decision-maker preferences are inconsistent with a simple utility model and/or are self-inconsistent (e.g., showing intransitivities). A maximum likelihood estimation procedure...

This paper reports on a technique for measuring and analyzing computer user satisfaction. Starting with the literature and using the critical incident interview technique, 39 factors affecting satisfaction were identified. Adapting the semantic differential scaling technique, a questionnaire for...

This paper develops a method for interactive multiple objective linear programming assuming an unknown pseudo concave utility function satisfying certain general properties. The method is an extension of our earlier method published in this journal (Zionts, S., Wallenius, J. 1976. An interactive...

The modeling of preferences for multiattribute alternatives has received an increased attention in marketing (consumer behavior) and management science (decision analysis). The research in the two disciplines is closely related and can be applied to predicting consumer preferences for...

Methodologies developed in the last several years allow formal inclusion of two sources of complexity in the analysis of a decision problem--uncertainty and multiple conflicting objectives. Uncertainty can be handled by assessing the decision maker's attitude towards risk in the form of a von...