firms in Vietnam. Findings: The research results illustrate the significant impact of multi-channel integration and brand … the customer's perceived value. Research limitations/implications: Besides multi-channel integration and brand equity …Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel …

firms in Vietnam. Findings: The research results illustrate the significant impact of multi-channel integration and brand … the customer's perceived value. Research limitations/implications: Besides multi-channel integration and brand equity …Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel …

loyalty through customer satisfaction; and (4) examine the mediation effect of multi-channel integration quality in the … the understanding of multi-channel integration in boosting customer satisfaction and loyalty through high service quality … from banks in Saudi Arabia. The analysis was based on an online survey of 265 Saudi bank customers. The multi-channel …

, innovative information and business services may further advance multi-channel integration. In investigating current practices of … considerably differs between industries. Multi-channel integration activities, in particular, so far only play a minor role, but …