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Destination brand experience, brand positioning, and intention to visit : a
multi-destination
comparison
study
Lin, Shuang
;
Xu, Shuangyu
;
Liu, Yue
;
Zhang, Liyin
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 599-614
Persistent link: https://www.econbiz.de/10014632008
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