Alexander and Sabina Lautensach (editors) propose that their book is primarily intended for students and for teaching, and that a pedagogical approach was prioritised rather than a reproduction in the standard format of an academic monograph (p. XVII). Throughout, they aim for a diverse,...

В статье рассмотрены проблемы взаимосвязи и взаимодействия маркетинга и логистики, проанализированы современные представления о маркетинговой логистике, дана...