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Subject
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Beziehungsmarketing 1 Customer satisfaction 1 Kano's model 1 Kundenzufriedenheit 1 Market segmentation 1 Marktsegmentierung 1 Measurement 1 Messung 1 Relationship marketing 1 Taiwan 1 customer needs 1 experience-oriented 1 experiential marketing 1 multi-entertainment 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Chang, Wei 1 Ko, Hsien-tang 1 Shyu, Jon-chi 1
Published in...
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 1
Source
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ECONIS (ZBW) 1
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Comparative analysis of experience-oriented customer needs and manufacturer supplies based on the Kano model
Shyu, Jon-chi; Chang, Wei; Ko, Hsien-tang - In: Total quality management & business excellence : an … 24 (2013) 11, pp. 1272-1287
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