Weinrich, Ramona; Franz, Annabell; Spiller, Achim - 2015
information about the process or product standards is through the use of multi-level labels, which indicate various levels of … multi-level labels are more complex, the impact on consumers' comprehension is not clear. The objective of this paper is to … test whether a multi-level labelling approach is comprehensible for consumers and could therefore be an effective tool to …