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~subject:"Multi-level modeling"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Multi-level modeling
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Industrial marketing management : the international journal for industrial and high-tech firms
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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